How to future-proof your career as a social media manager

As a social media manager, it’s important always to be looking for ways to diversify your offerings.

You need to stop trading your hours for money! Relying ONLY on client work as a social media manager is not a sustainable business model. There I said it…

In this blog post, we will discuss the importance of diversifying your offerings to future-proof your business and how to go about doing it!

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1. Why it’s important for social media managers to diversify their services

A business model where you need to be present and do “hands-on work” all the time will not give you more freedom in life (even if you only work with high-ticket clients). The more a client pays you the higher expectations they will have of you.

So what’s the solution? It’s simple: diversify your offerings by creating your own digital products and a group coaching or membership program. With this kind of diversification, you can reach more people without having to be present all the time. You’ll also be able to scale much easier while making more money than you ever could with client work alone.

Whether it’s an online course, a membership site, or a digital download, there are countless options for creating products that will help grow your social media management business. And with the right strategy in place, you can start seeing real results from your efforts in no time at all.

2. The benefits of having a diversified portfolio

If you ONLY offer social media management services, you’re putting yourself at risk of becoming irrelevant. The social media landscape is constantly changing, and what worked yesterday may not work today. That’s why it’s essential to have other products and services in your portfolio that can help you stay afloat during tough times as well as stand out from your competitors.

Having a diversified portfolio will help you increase your authority, get more clients, and grow your business in ways you never thought possible. So don’t wait any longer – start exploring the different digital product and coaching options out there, and start building a sustainable social media management business today!

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3. How to create digital products and coaching programs

The key to success when it comes to creating digital products and coaching programs is to focus on solving a specific problem or addressing a common pain point that your ideal clients are facing. This could be a challenge they’re trying to overcome, a skill they want to learn, or something else entirely.

Once you’ve identified your target audience and the kind of solutions they need most, start creating content around this topic that provides real value for your readers. This can be in the form of blog posts, videos, paid ads, webinars, or any other format that makes sense for your business.

And don’t forget to market your products and services strategically! Whether you use social media, paid advertising, guest posts, or another method, make sure you’re reaching the right people with the right message at the right time.

Take notice on what content your audience respond best to, and continue refining your approach until you start seeing results from your efforts.

Once you’ve found a good marketing strategy that is working for you, you can start building out the content for your product or training program.

With the right strategy in place and consistent effort over time, you’ll soon be reaping the benefits of a diversified portfolio that can help take your social media management business to new heights.

4. Why Social Media Manager Academy can help you succeed

In Social Media Manager Academy we teach you how to build a sustainable business model where you will have a diversified portfolio of different kinds of offers. Stop trading hours for money and go from stressed to blessed with simplified systems and strategies. Our proven strategy and step-by-step training will help you create a social media management strategy combined with digital products and coaching programs that your ideal clients will love.

With the right strategy and a little hard work, you can build a thriving social media management business that’s truly sustainable in the long run.​

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If you’re ready to take control of your future as a social media manager, it’s time to take action and start diversifying your offerings. With the right strategy in place and consistent effort over time, you’ll soon be reaping the benefits of a diversified portfolio that can help take your social media management business to new heights.