How to Become a Pinterest Manager The Ultimate Guide

Would you like to start your own business and be able to work remotely from anywhere in the world? Then you should look into how to become a Pinterest Manager.

In this article, I’m sharing the exact steps you need to follow if you’re wondering how to become a Pinterest manager, just like me. And the best part is that you don’t need any previous experience.

7+ years ago I decided to leave my job as a nurse specialist and manager and start my own freelance business. I decided to focus mainly on Pinterest management and within just a year I had built a six-figure business.

Today I’m a mother of two toddlers and I’m so happy to be able to work from home and to have so much more time to be with my family because I’m the one in charge of my work-life balance!

Pssst…want to an easy-to-follow step-by-step system to become a Pinterest Manager? Check out my very affordable Pinterest manager course – The Pinterest Manager Academy.

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What is a Pinterest Manager?

Now you might be wondering “What is a Pinterest manager?” and “What does a Pinterest manager do?”

Pinterest is a social media platform that is growing every day. The platform now hasver 518 million monthly active users (2024).

First things first, who or what is a Pinterest manager?

A Pinterest manager, also called Pinterest virtual assistant, helps businesses and business owners to promote their content, products, and services through the Pinterest platform, grow their Pinterest account and create Pinterest ads to find potential clients.

If you’re interested in marketing and have a strong passion for social media, then becoming a freelance Pinterest manager could be a great fit for you and a way to make money online.

Why do people hire a Pinterest manager?

So why do people hire Pinterest managers? The answer is simple. To save time!

As a business owner, you already have a lot on your hands, and adding another social media platform to the mix can be daunting and very time-consuming.

That’s where a Pinterest manager comes in.

A good Pinterest manager will help you to grow your reach, get more traffic to your website, and make sales while freeing up your time so that you can focus on other aspects of running your business.

What skills do you need to become a Pinterest Manager?

What type of person is a good fit to be a Pinterest manager?

Actually, you don’t need any specific qualifications to become a Pinterest manager but there are some key skills that will help you to succeed in this role.

Some of the most important skills for a Pinterest manager include:

– Strong written communication skills

– Good organizational skills

– Creativity

– Passion for social media

– Basic graphic design skills

If you have these key skills then you’re well on your way to becoming a successful Pinterest manager.

How Much Does a Pinterest Manager Make?

So what about Pinterest manager rates?

There is no set price for how much a Pinterest manager can charge because it will depend on a number of factors. How much a Pinterest Manager can make as a business owner varies depending on your rate as a professional and the experience you have. It may also depend on the size of the client’s account, the scope of work, and the location.

I highly recommend you check out your competitors and see how they price their Pinterest management services. As a general guide, Pinterest managers charge between $300 – $2000 per month.

However, some Pinterest managers may charge by the hour, which is usually between $15 – $75 per hour.

As a rule of thumb, most beginners start at $15 to $20 per hour but the rates for a more experienced Pinterest Manager range around $50 per hour or more.

Over time, you can make anywhere between $50-$100+ per hour or via monthly packages that cost from $300-$2000 per month.

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Pinterest Manager Services

Pinterest manager services you can offer are to help your Pinterest client with their Pinterest presence, creating pinnable images, scheduling pins, analyzing traffic, and providing engaging content.

Helping businesses to start and optimize a Pinterest business account is another popular service. This also includes claiming their website and setting up rich pins.

You can also offer to help with optimizing Pinterest accounts for more visibility. This service is often called Pinterest audits and often focuses on improving Pinterest SEO (search engine optimization) by using Pinterest analytics.

Another Pinterest management service to offer is to create and manage Pinterest ads also called promoted pins. Pinterest ad services are becoming more and more demanded.

There is a lot of potential for growth in the Pinterest area and it’s a great way to help businesses improve their online presence as a Pinterest strategist.

If you want to learn more about Pinterest manager services, you can read more in this blog post.

How to Become a Pinterest Manager

So now you might wonder, how to become a Pinterest manager and how can someone interested in being a pinterest manager get started?

These are the exact steps I recommend you take to become a successful Pinterest VA.

Take a Pinterest Manager Course  

Taking a Pinterest manager course online will help with all the necessities around starting and running your own business. 

Do you think that becoming a Pinterest manager or Pinterest VA is for you?

I have created Pinterest Manager Academy to help other women start their own Pinterest manager businesses. It’s a step-by-step guide with zero fluff and it will help you launch your business with ease and land your first clients.

pinterest manager course


Learn About Pinterest

Before niching down into a Pinterest Manager I learned everything about Pinterest and tool a million different courses.
I have summarized my best strategies as a Pinterest manager in my Pinterest ebook. This book will guide you through what you need to do every day to succeed on Pinterest. It will among other things teach you the best Pinterest tips, how to set up and optimize a Pinterest profile, how to use Pinterest analytics, and how to create a click-worthy Pinterest pin design on autopilot.

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You can also find a lot of great free Pinterest marketing tips on YouTube and blogs but if you are like me (a busy entrepreneur) and want a structured step-by-step system to save both time (and some headache!), this ebook is definitely the way to go.

Learn about Pinterest Manager Tools


Tailwind is an awesome scheduling tool you can use for Pinterest management so you can pre-schedule all of your client’s pins. This will make your Pinterest marketing and your life as a Pinterest virtual assistant so much easier. On the Tailwind platform, there are training videos you can watch once you sign up.

Tailwind has honestly simplified my Pinterest strategy so much and it will forever be my go-to number one Pinterest tool!


These are some different tools you can use for your Pinterest marketing to design beautiful and click-worthy pins. I prefer to use Canva as it is so easy and has everything I need in my business. 

Personally, I use Canva Pro to get access to more fonts, more stock photos, and some other great functions, but there is also a free version that works just fine.

There are many free Youtube videos if you want to learn more about Canva.

Pin Inspector

Another tool I use a lot as a Pinterest manager is Pin Inspector.

This tool is awesome for analyzing your client’s competition, finding keywords and getting some inspiration for your own pins and boards. Let’s say you want to get an overview of how your client’s competition is doing on Pinterest.

You will then get an overview of how many monthly views their pins have, how many repins they have, how often they are being saved, and so on…

By clicking on “view stats” you can see even more detailed information about each pin. This is super valuable data that you can use to improve your own clients pins and boards!

Jasper AI

If you want to supercharge your pin description creation I highly recommend Jasper AI. Personally, I use this AI writing assistant for so many things in my business. Jasper can help you write blog posts, product descriptions, pin descriptions, Facebook ad copy, social media captions and so much more. This tool saves me so much time!

Google Drive / Dropbox

To store all of your client’s pin images, boards, and any other relevant data.

Launch a Website and Establish an Online Presence

Having your own website is not a must when you become a Pinterest manager but will make it easier for you to establish an online presence and market your business. It will show your potential client that you are a professional brand. Social media is another great way to use for your business marketing.

Your website and brand don’t have to be perfect in the beginning. Just create something simple and don’t overcomplicate it. You can come back and adjust it over time. 

Practice Your New Skills

Now you need to test your new skills to prove yourself to potential clients and to become a real Pinterest expert. Clients want to see results so I highly recommend starting building your own Pinterest account. To get an image of your business, potential clients will definitely check out your business account to see what you can do.

I also highly recommend taking on a free trial client in exchange for a testimonial to start out and build your portfolio to show future clients. 

This will not only build authority and trust but you will also learn new things along the way that you can use when you start working with future clients. I suggest trialing a client for at least a month before you begin charging for your services to be able to deliver some great results. 

Start Pitching Potential Clients

Finding new clients and Pinterest manager jobs can be one of the most challenging parts of the work, especially in the beginning. First, you need to figure out what kind of market and types of businesses you are interested in as well as who your ideal client is.

Reach out to friends and family telling them about your new business.

In the beginning, you probably will need to rely on cold pitching until you reach the point where you are consistently getting new clients. Cold pitching is a great way to start landing clients quickly. Cold Email potential clients that you think would be a great fit. 

Find a Pinterest Manager Job

Begin building a relationship with potential clients. This process will take time and effort. Be active in Facebook groups, on Linkedin, and on Instagram. Create daily Instagram stories and write relevant and SEO-optimized blog posts. Make sure to market your blog posts on Pinterest. Providing value and offering lots of advice is key to attracting new clients.

In my Pinterest Manager Course, you will learn the strategies and get all the resources you need to pitch and land your new dream client. Many businesses are interested in hiring people who took the course. In the course, you can also find pitching templates and other helpful tips you can use to land even more clients.

Be patient in the beginning and spend a lot of your working time pitching new clients and researching potential new leads. 

Deliver Great Results

Pinterest marketing is a forever-changing process and there are often a lot of updated and new features on the platform. Make sure to stay up to date with your Pinterest service and keep learning so you can deliver the best results for your clients. 

Making your existing clients happy with great results and amazing customer service is crucial when you want to become a successful Pinterest manager.

When you have signed your first client, make sure to over-deliver to make a great first impression.

If your clients are happy with your work the word of mouth will spread and you will never have problems finding new clients.

Ask your clients continuously for feedback about your Pinterest VA services and if there is anything you can improve. Testimonials can be great in your marketing so ask your best clients if you can use them as referrals. 

How long does it take to become a pinterest manager?

I would say that the average person could become a Pinterest Manager within 1-3 months, depending on how much time they are willing to put into learning and practicing their new skills. However, if you want to be a truly successful Pinterest Manager, it will take continuous effort and dedication to stay up-to-date with the latest Pinterest features and trends.

What is your favorite thing about being a pinterest manager?

I would say that for me personally love being a Pinterest Manager because I get to help businesses of all sizes grow their reach and traffic using one of my favorite platforms, Pinterest. I also love the challenge that comes with constantly having to stay up-to-date with the latest changes on Pinterest. It keeps me on my toes and always learning new things!What is your biggest challenge as a Pinterest manager?

What is your biggest challenge as a pinterest manager?

I think the biggest challenge as a Pinterest Manager is staying up-to-date with all of the latest Pinterest features and trends. Pinterest is constantly adding new features and changing their algorithms, it can be difficult to keep up with everything. But as I mentioned above this is something I personally think is fun. It is important to stay on top of these changes in order to be able to deliver the best results for your clients. Fortunately, there are some great resources (like this one!) that can help you stay up-to-date and informed about all things Pinterest.

Is it hard to be a Pinterest manager?

I depends, I would definitely say that the average person could become a Pinterest Manager within 1-3 months, depending on how much time they are willing to put into learning and practicing their new skills. However, if you want to be a truly successful Pinterest Manager, it will take continuous effort and dedication to stay up-to-date with the latest Pinterest features and trends.


I hope you found these tips helpful if you’re wondering how to become a Pinterest manager. 

If you are passionate about Pinterest and helping businesses grow, becoming a Pinterest Manager may be the perfect career for you! It is important to remember that it takes time, effort and dedication to be successful in this role. But if you are up for the challenge, the rewards can be great and the demand for new Pinterest managers is growing.

Use the tips in our Pinterest manager course to get started on your journey to becoming a Pinterest Manager today!

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Related: How to become a freelance social media manager

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