If I Would Start my Business from Scratch Again: What I’d Do Differently and Essential Advice for New Entrepreneurs

As the founder of a multi six-figure social media agency and coaching business, I’ve learned a thing or two about what it takes to build a successful venture from the ground up. If I could go back and start from scratch, there are several key strategies I’d implement right from the beginning. Whether you’re just starting out or looking for some fresh ideas, here are my top tips (plus a few bonus ones) to help you on your journey. Let’s dive in!

Here are my top tips (plus a few bonus ones) to help you on your journey.

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Take on a Free Trial Client: Showcasing Real Results

First things first—if I were to start again, I’d offer a free trial to my first client. Why? Because nothing beats real-world results and a glowing testimonial to kickstart your business. Here’s the deal:

  • Build Trust: When you offer something for free, you show confidence in your service.
  • Get Feedback: This helps you understand what works and what doesn’t.
  • Create Case Studies: Use these success stories to attract more clients.

Leverage LinkedIn: A Goldmine for Networking

LinkedIn isn’t just for job seekers—it’s a treasure trove for entrepreneurs looking to network and find clients. Here’s how to make the most of it:

  • Engage with Potential Clients: Comment on their posts, share valuable content, and build relationships.
  • Join Relevant Groups: Be active in groups where your target audience hangs out.
  • Showcase Your Expertise: Post articles, share insights, and become a thought leader in your field.

Ignore Vanity Metrics: Focus on What Matters

It’s easy to get caught up in likes, followers, and views, but these numbers don’t pay the bills. Instead, focus on:

  • Meaningful Engagement: Build a community that interacts with your content.
  • Conversion Rates: Track how many of your followers become paying clients.
  • Customer Satisfaction: Happy customers lead to repeat business and referrals.

Get an All-in-One System: Save Time and Avoid Tech Headaches

Running a business involves juggling a lot of tasks, and tech headaches can slow you down. That’s why I recommend using an all-in-one system like This is the all-in-one tech tool system we use and love in my agency.

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Here’s how it helps:

  • Landing Pages: Create high-converting pages without any coding skills.
  • Email Marketing: Automate your campaigns and keep your audience engaged.
  • Sales Funnels: Guide leads smoothly through the buying process.
  • Analytics: Get insights into your marketing performance to make data-driven decisions.
  • CRM Integration: Manage leads and customer relationships efficiently.

Network, Network, Network: Build Relationships

Building a strong network is key to business success. Here are some tips:

  • Attend Industry Events: Meet potential clients and collaborators face-to-face.
  • Join Online Communities: Engage in forums and groups related to your industry.
  • Reach Out: Don’t be afraid to introduce yourself and start conversations.
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Invest in Learning: Knowledge is Power

Continuous learning is crucial for staying ahead. Here’s how to keep growing:

  • Take Courses: Find courses that are relevant to your industry and skillset.
  • Read Books: Stay updated with the latest trends and strategies.
  • Attend Webinars: Gain insights from experts and thought leaders.

Get Certified: Boost Your Credibility

Don’t wing it—invest in a good course from an authorized certification provider. Did you know that certified social media managers are 548% more likely to get hired than non-certified ones? It’s a game-changer!

Psssst… our Social Media Manager Academy is an authorized certification provider by The Social Media Manager Certification Institute.

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Set Clear Goals: Stay Focused and Motivated

Having a roadmap for your business is essential. Here’s how to set effective goals:

  • Be Specific: Define clear and achievable goals.
  • Set Deadlines: Give yourself a timeline to stay on track.
  • Track Progress: Regularly review your goals and adjust as needed.

Diversify Your Offers: Create a Hybrid Portfolio

One crucial lesson I’ve learned is not to put all my eggs in one basket. Instead of solely focusing on client work that trades time for money, I’d diversify my offers. This approach has been a game-changer for me, and it’s something I teach inside my SMM Accelerator Program. Here’s why and how to do it:

  • Create Digital Products: Offer online courses, eBooks, or templates.
  • Consulting Services: Provide one-on-one coaching or group consulting sessions.
  • Membership Sites: Develop a subscription-based model where members get exclusive content.
  • Affiliate Marketing: Partner with brands you trust and earn commissions by promoting their products.

By diversifying your portfolio, you create multiple streams of income and reduce your dependency on any single client or revenue source.

Prioritize Self-Care: Balance is Key

Running a business can be exhausting, so it’s important to take care of yourself. Remember:

  • Take Breaks: Step away from work to recharge.
  • Exercise: Keep your body and mind healthy.
  • Get Enough Sleep: A well-rested mind is more creative and productive.

Bonus Tips: Little Nuggets of Wisdom

  • Ask for Help: Don’t be afraid to seek advice from mentors or peers.
  • Be Patient: Success doesn’t happen overnight. Stay persistent and keep pushing forward.
  • Celebrate Small Wins: Recognize and celebrate your achievements, no matter how small.

Starting a business is a journey filled with ups and downs, but with the right strategies and mindset, you’ll be on the fast track to success. Ready to make your dreams a reality? Let’s do this! ????✨

Cheers to your success!

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