Boost Your Income With A Mid Year Business Review: A Simple Guide to Reviewing and Refocusing Your Goals

It’s Time for a Mid Year Business Review

Can you believe we’re already halfway through the year? It’s the perfect moment to pause, reflect, and ensure we’re on track to achieve our business goals.

Here’s a step-by-step guide to conducting a productive mid year business review.

mid year business review

Review Your Achievements

Take a moment to celebrate your wins—both big and small. Reflect on the milestones you’ve achieved so far this year. At our social media agency, we make it a point to acknowledge every success, whether it’s exceeding engagement goals, launching a successful campaign, or achieving a significant increase in client satisfaction. Celebrating these victories not only boosts motivation but also provides valuable insights into what strategies are working effectively.

Analyze What Needs Improvement

Equally important is addressing areas where challenges arose. Analyze campaigns or projects that didn’t perform as expected. What were the roadblocks? What lessons can be learned? At our agency, we conduct thorough post-campaign analyses to understand what worked well and where improvements can be made. This critical evaluation informs our strategy refinement and ensures continuous growth.

mid year business review

Set New Goals for the Rest of the Year

Now that you’ve reviewed your achievements and challenges, it’s time to chart a course for the next six months with SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. For example, if your goal is to increase client acquisition by 20%:

  • Specific: Specify exactly what you want to achieve (e.g., increase client base).
  • Measurable: Define metrics to track progress (e.g., number of new clients acquired).
  • Achievable: Set goals that stretch you but are realistic.
  • Relevant: Ensure goals align with your overall business objectives.
  • Time-bound: Set a deadline to create a sense of urgency and focus efforts.

Outline actionable steps needed to achieve each goal. Break them down into smaller tasks and assign deadlines. This structured approach increases accountability and facilitates clear progress tracking.

Plan Your Actions

Effective planning transforms goals into tangible actions. At our agency, we employ tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to gain a comprehensive understanding of our position in the market. This analysis guides strategic decision-making and helps capitalize on opportunities while mitigating risks.

Tools and Techniques for Effective Planning

Managing tasks efficiently is essential for staying organized and productive. Platforms like our all-in-one solution, ScaleFunnels, streamline operations by integrating essential tools into one platform.


ScaleFunnels, in particular, is a game-changer, consolidating project management, analytics, appointment scheduling, content scheduler, customer relationship management (CRM), and marketing automation tools. This holistic approach not only saves time & money but also enhances collaboration and boosts overall efficiency.

I also recommend our small business digital planner to simplify your planning process, it includes 34 pages that will help you structure and organize your business.

small business planner organizer



Effective planning is the cornerstone of business success. By doing a mid year business review – assessing your progress, refining strategies, and setting SMART goals, you’re laying a solid foundation for a successful second half of the year.

Need help with your business planning? Check out our marketing membership.

Here’s to achieving even greater heights in the months ahead!

P.S. What projects are you currently tackling in your business, and what goals have you set for Q3 and Q4?!

Leave a Comment