Pinterest can be a great asset to your business- if it’s done correctly. If you’re not seeing the results you want from Pinterest, or you’re not sure if you’re doing everything correctly, it might be time for a Pinterest audit. In this blog post, we will define what a Pinterest audit is, why you need one, how often to do one, and what steps to include in your audit.
When I make Pinterest audits on my clients’ accounts, we almost always see an increase in traffic, followers, and conversions. If you’re not happy with your current results, or you want to ensure you’re doing everything right, a Pinterest audit is for you!
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What is a Pinterest Audit?
A Pinterest audit is a comprehensive review of your entire Pinterest account. This includes everything from your boards and pins to your profile and website. It can also include checking that your pins are high-quality and relevant, and that you’re using the best keywords for your niche.
The goal of a Pinterest audit is to make sure that everything is optimized for maximum results. This will result in more traffic from Pinterest to your website, and that you’re getting conversions (sales, leads, etc.) from that traffic.
Why Do You Need a Pinterest Audit?
There are several reasons you might need a Pinterest audit. Maybe you’re not happy with your current results, or you want to make sure you’re doing everything right. Maybe you’ve made some changes to your account and want to see if they’re working. Or maybe you just haven’t done an audit in a while and it’s time for a refresher.
The audit will make it much easier for you to develop a Pinterest strategy that works for you so that you can feel confident in your next steps. You won’t be on the treadmill of creating without purpose if you perform it right.
When Should You Do A Pinterest Audit?
How often and when you should do a Pinterest audit depends on how frequently you’re using Pinterest and how quickly you want to see results. If you’re just starting out, or if you’re making major changes to your account, you might want to do an audit every few months. If you’ve been using Pinterest for a while and things are going well, you can probably get away with doing an audit once or twice a year.
There are also certain circumstances where you should do a Pinterest audit as soon as possible. Here are signs that you need a Pinterest audit:
Your traffic has decreased
If you’ve been seeing a decline in traffic from Pinterest, it’s time to take a closer look at your account. There might be something that needs to be fixed, or you might need to change your strategy.
Your conversions have decreased
If you’re not getting the sales, leads, or other conversions that you want from Pinterest, an audit can help you figure out why.
You’re not happy with your results- If you’re not happy with your overall results from Pinterest, an audit can help you identify what’s going wrong and how to fix it.
New features or updates have been added to Pinterest- Whenever there’s a new feature or update from Pinterest, you should do an audit to make sure you’re using it correctly and that it’s working for you.
Your target market has evolved
If your target market has changed, you might need to change your strategy. Doing an audit can help you figure out what’s working and what’s not.
You’ve modified (or added) the items or services you provide
If you’ve made changes to your products or services, you need to make sure that your Pinterest account reflects those changes. An audit can help you identify what needs to be updated.
Can You Do a Pinterest Audit Yourself?
You can do a Pinterest audit yourself, but it might be difficult to catch everything. It’s also important to be objective when you’re reviewing your own account. If you’re not sure if you can be objective, or if you don’t have the time or knowledge to do a comprehensive audit, you can hire a Pinterest manager (like me ;)) to do it for you. This can be a one-time thing, or you can hire someone on an ongoing basis to help you with your Pinterest management strategy.
That said, I understand that not everyone can not afford a professional audit, so I’ll show you how to perform a basic one on your account!
Making minor changes to your account may have a significant impact, so if you haven’t already conducted a Pinterest audit, I’d urge you to get started right away!
What Should a Pinterest Audit Include?
Now you might be wondering how to perform a Pinterest audit.
Here are some of the basic steps that should be included in your Pinterest audit:
Check your pins
Make sure that your pins are high-quality, relevant, and keyword-optimized. Using proper SEO (search engine optimization) is essential for getting your pins seen by more people. Your pin descriptions should include keywords that people are searching for on Pinterest, and your pin images should be high-quality so that people will want to save them. I love using stock photos from Styled Stock Society for my pins. They have so many beautiful, high-quality images to choose from, and they’re affordable too!
I create my graphics using Canva. They have a ton of templates for every type of pin, and you can even upload your own images.
Using a text overlay makes your pins more clickable. Your text overlay should be short and to the point and should include a call to action.
Check your boards
Take a look at all of your boards and make sure they’re organized, relevant, and keyword-optimized. You should also delete any old or inactive boards, and consider renaming boards that aren’t performing well. Your board titles and descriptions should include keywords that people are searching for on Pinterest, and your boards should be organized into relevant categories. You should have at least 30-50 pins per board, and each board should have a specific focus. For example, if you’re a lifestyle blogger, you might have a board for outfit ideas, a board for beauty products, and a board for style inspiration.
Check your website
Make sure that your website is optimized for Pinterest and that you have rich pins set up. Rich pins include extra information, like the price of an item, that helps people make a decision about whether or not to click through to your website. Install a social sharing plugin like Social Warfare to make it easy for people to pin your content.
Check your analytics
Take a look at your Pinterest analytics to see what’s working and what’s not. Identify which pins are getting the most repins and clicks, and which ones aren’t performing as well. You can also use this information to figure out when the best time to post is.
Check your profile
Make sure that your profile bio is complete and that it includes keywords that describe what you do. You should also include a link to your website. Your profile photo should be high-quality and preferably be a close-up of your face. Your profile name should also include keywords so you can be easily found in a search.
Also, make sure that your name is consistent with other social media accounts and your website. If you have a business, you should use the same name across all platforms so people can easily find you.
Check your competition
Take a look at what your competition is doing right (and wrong) on Pinterest. See what kind of content they’re pinning, how often they’re pinning, and how many followers they have. You can also use Pinterest’s “similar pins” feature to find other accounts that are similar to yours.
Spend some time learning what new features and upgrades Pinterest has introduced since your last audit. Then utilize these to your advantage to get the most out of the platform. Pinterest publishes their most recent changes and innovations on their newsroom website, so keep an eye on it during your audit!
Pinterest Audit Checklist
If you want to learn exactly how to conduct a Pinterest audit yourself I have a Pinterest Manager Course where you will get a comprehensive Pinterest Audit Template. This template is a Pinterest audit checklist with essential questions to help you optimize your Pinterest account for more traffic and conversions.
You can get the Pinterest Audit Template by signing up for my course HERE.
A Pinterest account audit is an important way to ensure that your pins are reaching the right people and driving traffic to your website. By taking a look at your boards, website, analytics, and competition, you can identify what’s working and what needs improvement. Utilize these tips to get the most out of Pinterest for your business.