How To Refresh Your Social Media Management Business For The New Year

As the new year dawned, It’s common to feel a bit overwhelmed. It’s time to refresh your social media management business, get organized and start setting yourself up for success in the coming year.

As a social media manager, it’s important to stay fresh and current – not only for yourself but for your clients. Working as a social media manager for various small businesses can be challenging and you might feel like your workload needs some freshening up.

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Define your goals for the new year – what do you want to achieve with your business in 2023?

As you look to 2023, do you want this to be a year of reaching new heights in business? Take the time now to develop a business plan that really outlines your goals and how you plan to reach them.

Each day, keep focused on the ideas and strategies that will help you achieve the financial success you’re driven toward.

Your goal should be to build on what you have already achieved, setting even higher income goals while proactively working toward new milestones. Positivity and focus are the keys that will unlock your business potential in the coming year!

Related: How To Write A Social Media Marketing Business Plan For Your Social Media Business: A Step-By-Step Guide

Look over your offer suite and pricing

What changes could you make to better serve your clients?

Update and streamline your services and pricing structure. As you review your offer suite, you need to ask yourself thoughtful questions about how you can best serve your clients this year. How can you create a pricing structure that’s accessible to a wider audience but also captures the value you bring?

How can you deliver an even better experience with your services while still being profitable? Find new ways to bundle services, create add-on packages, and structure your pricing in a way that makes sense for both you and your clients.

Streamline Your Workflows

How can you make the daily tasks that keep your business running more efficient?

The key to streamlining processes is automation — utilize CRM platforms like Dubsado to create time-saving workflows, track leads and better manage customer relationships.

Take advantage of project management tools to ensure that everyone on the team is on the same page and all details are accounted for. Invest in a powerful analytics tool to track performance, identify trends, and get insights into how social media marketing can be used more effectively.

Invest in continuing education

To stay fresh, it’s important to continue learning from industry leaders. Investing in continuing education can provide a wealth of knowledge that you can apply to your business.

It’s also an opportunity to develop new skills and strategies that will help set you apart from the competition.

From attending webinars, conferences, courses or a coaching program – there are plenty of ways to stay ahead of the game in any niche. When it comes to staying current and connected, investing in your ongoing education is a great place to start.

Be creative in how you market yourself

How do you want people to know about your business? How can you use social media platforms, digital marketing or word of mouth to reach a larger audience?

Get creative with the ways that you spread the word about your business. Leverage influencers, join local networking groups, or even create a referral program – there are endless ways to reach new clients and market yourself more effectively.

Create a content calendar to help you plan and publish regular content

Creating content calendars can be incredibly beneficial for promoting and growing your business. A calendar helps you stay organized, ensure consistency in the frequency of publication, and delivers an effective marketing strategy.

It also allows time to promote posts on multiple platforms which is especially important if you’re looking to reach a wider audience.

Mapping out content ahead of time gives you the ability to promote new offers or products with ease, without having to worry about producing content on top of marketing it too! So why not give creating a content calendar a try today?

There’s likely no better way to assure that your business stays consistent and promoted in its messaging.

Engage with your audience – ask questions, run polls, and start conversations

Use analytics to track your progress and see which areas need improvement

Analytical tracking is a powerful tool for both personal and professional growth. Whether you check your social media analytics or track your income for a business venture, monitoring the progress of what you do can inform meaningful improvements in your performance over time.

It’s important to check the level of engagement with your work, and challenge yourself to push further and achieve better results.

Keep up with the latest social media trends and changes so you can stay ahead of the competition

The internet is constantly changing and evolving, particularly when it comes to social media. Those who aren’t keeping up run the risk of being left behind! Fortunately, there are plenty of ways to stay informed about what’s new and ensure you’re one step ahead of competitors.

Consider listening to relevant podcasts or signing up for newsletters in your industry. You could also join relevant groups on various platforms in order to gain exclusive insights into trends, practices and strategies that are helping others thrive online. With a little effort you can unlock access to invaluable information and have a competitive edge!

Set aside time each week to review your performance and make necessary adjustments

Embracing evaluation can be a great way to make small, positive changes in your life. Taking some time each week to review your performance and make necessary adjustments is an essential part of effective self-care.

Regular reviews help you stay motivated and see tangible progress. Not only that, but they help you recognize any areas where improvement or follow-up may be necessary.

Over time, evaluation can bring greater clarity to your goals and the steps you need to take in order to achieve them.

Investing in consistent evaluation can ultimately give you the confidence needed for success upon success!

Finally, declutter to stay organized

Declutter your computer by deleting old files and backing everything up on an external hard drive. This would make it easier to work with multiple accounts at once since all of your information is in one place.

Go through your email inboxes and unsubscribe from any newsletters or promotions that aren’t necessary anymore – this leaves more room for important client messages! 

Also take a look at your desk space. Tidy up both drawers and clear off surfaces until everything looks neat again. Now there are no distractions when you’re working with clients! 

Related: Habits To Leave Behind In 2023 For Social Media Managers

Related: How To Future-Proof Your Career As A Social Media Manager


The new year is the perfect time to reflect on your business goals and start planning for how you’re going to achieve them.

Follow us for more tips on how to grow your social media management business. We’ll help you make 2020 your best year yet!