Social Media Manager Content Ideas To Grow Your Business

In this post, you will get some really great social media manager content ideas to market your business.

Social media has become an essential part of our lives, and it’s not surprising that it is a crucial part of marketing strategies for businesses. As a social media manager, you are responsible for developing and implementing a social media strategy to engage with your brand’s target audience.

One of the critical elements of any social media strategy is consistent content creation. In this blog post, we will discuss why content consistency is critical for social media success and explore some ideas for generating engaging and organic content.

social media manager content ideas

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Why You Should Post Content Consistently On Social Media

Posting content frequently helps you gain and retain your audience’s attention and is essential for building a loyal and engaged fan base. One of the most significant benefits of posting social media content consistently is that you can build relationships with your customers while also attracting new ones.

Consistent social media posting is crucial because it increases your brand’s visibility, signals to algorithms and users that your page is active and trustworthy, and ultimately helps you stay top-of-mind with your audience.

By posting consistently, you build credibility with your audience, which can lead to greater brand loyalty, increased customer retention, and ultimately, higher revenue.

Organic Content Marketing

While social media ads can be effective, it’s crucial to post organic content regularly.

Organic content marketing covers a broad array of content that is not directly promotional but still drives traffic, engagement, and brand awareness through storytelling, education, or entertainment value.

Consistently posting organic content can increase your brand’s visibility, credibility, and ultimately lead to higher sales.

Having a content strategy

Having a social media strategy is crucial for any business and will help you achieve your marketing goals. A key element of your strategy should be content planning – creating a content calendar with specific objectives, topics, messaging, and visuals that you want to post on social media channels. This is also important so that you are able to post consistently.

In order to create a successful content strategy, it is important to research and understand your target audience. Who are they? Where do they hang out online? What topics interest them? Once you have identified who you are trying to reach with your content, you can start crafting stories that will be relevant and engaging for them.

In our Social Media Manager Academy we teach a strategy called the Confident Content Cycle© which is a time-saving process you can apply on both your clients and your own business.

smm framework

If you would like more help creating a social media strategy check out our social media starter kit where you can find a social media strategy template.

Social Media Manager Content Ideas

When developing a social media content strategy, it’s important to keep your brand’s goals, values, and target audience in mind. Here are some content ideas to keep your social media pages engaging and exciting:

Behind-the-scenes posts to give your audience a glimpse into your brand culture

Showing what a day in your life as a social media manager looks like can give your target audience a more personal connection with you. How often have you been asked, “What do you do all day?” Many people believe that social media managers’ job is all fun and games, so show the audience the effort you put into your work.

Educational content that shows your expertise in the industry

Whether it’s tutorials, interviews with experts in the field, or informative blog posts, educational content can be great for engagement. It shows that your company is an authority in the industry and can provide valuable insights for your target audience.

Your Thoughts On Relevant Industry News

To keep your clients informed, take a screenshot of a relevant news article and share it on your stories. Include a short video discussing how you plan to address the news or your thoughts about it. It’s not necessary to discuss every industry news or update with your audience, but if it relates to your topic, feel free to share and add your commentary.

User-generated content to showcase your loyal customers or clients

User-generated content is a great way to engage with your customers and build relationships with them. It also helps to increase visibility as users are more likely to share posts that feature them or their content. Give incentives such as discounts or free products for users who share their content and tag your brand in it.

Testimonials are also a great way to build credibility with your social media audience. Showcasing reviews and customer feedback can make potential customers more likely to purchase from you.

Testimonials provide an authentic representation of the results that customers have achieved through your product or service. They also act as “social proof” that other people have achieved success with your brand.

Trending or relevant content like celebrating national holidays or special events

This type of content is excellent for engaging with your target audience on a more personal level. Take the opportunity to show off your company’s personality and have fun with it! Use holiday calendars like the National Day Calendar or Days of the Year to plan out content for upcoming holidays and events.

Interactive posts such as polls, quizzes, and contests to keep your page interactive and engaging

Interactive posts are great for audience engagement and can help you learn more about your followers. Social media polls or surveys are also a great way to get feedback from users about what type of content they would like to see in the future. Contests can be used as an incentive for users to share their content and tag your company. Check out this post if you want more inspiration around social media poll questions to ask your audience.

Promoting your business’s products or sales in an engaging way

These are the most obvious type of content ideas for social media managers, but it can be tricky to get right. Be creative with your product posts and don’t make them too sales-y. Instead, focus on what makes your products unique and how they can benefit your customers. Talk about a story around your offers or show how they can be used in everyday life.

Other Content Ideas For Social Media Managers:

Here are some other social media manager content ideas to help you get unstuck:
– 10 Tips for Creating Engaging Social Media Posts
– Impactful Strategies to Optimize Your Social Media Presence
– How To Use User Generated Content To Increase Visibility
– The Benefits of Creating Interactive Content on Social Media Platforms
– Leveraging the Power of Testimonials On Your Social Media Pages
– Creative Ways to Promote Your Products and Sales Through Social Media
– Preparing a Holiday Calendar For Maximum Engagement
– Crafting Content That Fits Your Brand Voice and Image
– Strategies to Track Social Media Performance and ROI
– Ideas for Growing Your Audience Through Social Media Platforms
– Gamification: The Key To Successful Social Media Engagement
– Leveraging Influencers to Increase Your Brand Visibility on Social Media
– Tips for Troubleshooting Common Social Media Problems
– Listicles and How They Can Improve Your Social Media Content Strategy
– Implementing an Automation Tool For Easier Management of Your Social Media Presence
– Harnessing the Power of Video Content On Social Media Platforms
– How To Build an Engaging Community Around Your Brand on Social Media
-Hashtag Best Practices for Maximum Social Media Reach
-Creating an Engaging Brand Story on Social Media
-Social Listening: How to Monitor Your Audience and Interact With Them
-Optimizing Every Type Of Content For Maximum Visibility On Social Platforms
-Analyzing Your Competitors’ Strategies To Improve Your Own Social Media Performance
-Unique Strategies For Increasing Engagement On Your Social Media Posts
-Learning From Mistakes: How to Improve Your Social Media Content Strategy

These are just some ideas for content that social media managers can use to keep their page engaging and interesting. It’s important to create a mix of content and post regularly to ensure that your followers stay engaged.

Consistent content is key to successful social media management. Having a plan in place before creating content will help you stay organized and creative. With the right strategy, you can use these tips to create engaging content that resonates with your target audience and helps grow your business.

Creating a content calendar to plan ahead and stay organized

Creating a content calendar is one of the most important things you can do as a social media manager. It will help you stay organized and make sure that you’re consistently posting on all your channels. You can use a digital tool like Flick or Trello to manage your content calendar, or you can use an old-school pen and paper.

Consistent social media content is essential for any social media manager. Keep your goals and target audience in mind when developing a strategy and make sure that you’re consistently posting engaging content that resonates with your followers. With the right plan in place, you can maximize your reach and grow your business on social media.

Read more: Navigating the Challenges of Being a Social Media Manager

Read more: A Comprehensive Guide to Developing a Social Media Strategy for Your Client


Consistent social media content is critical for social media managers who want to achieve their brand’s marketing goals. The key is to have a bank of social media manager content ideas, post regularly, stay authentic, and have a mix of promotional and organic content.

By following these guidelines, you can create a consistent stream of content that helps you stay top-of-mind with your audience, increase brand loyalty, and ultimately lead to higher revenue.

So, go ahead and start creating consistent and engaging content today, and watch your social media presence reach new heights!

content ideas for social media managers