Habits to leave behind in 2022 for social media managers

2023 is just around the corner, and that means it’s time to start thinking about the new year’s resolutions for social media managers. There are a few bad habits that we think need to be left behind in order to make the most of social media in the coming year. Check out our list and see if you agree!


Habits to leave behind in 2022 for social media managers

Here are some habits that we think need to be left behind in 2022 for social media managers. These are all things that can hold you back and prevent you from making the most of your social media efforts.

1. Spending too much time on social media.

It’s important to stay up-to-date on trends and best practices in the industry, but social media managers need to learn how to set limits for themselves and be more productive with their time. We need to consume less and create more.

2. Focusing too much on vanity metrics

Focusing only on vanity metrics that look good at first value, such as the number of followers or likes a post gets. Instead, social media managers should be more focused on finding ways to measure engagement and create content that resonates with their target audience.

3. Putting too much emphasis on creating flashy graphics, visuals, and reels

Instead of focusing on writing quality copy and providing helpful information for users. While visuals and video are important, it’s just as important to have quality captions that users can engage with.

4. Comparing themselves too much to their competitors

Comparing themselves too much to their competitors or getting caught up in the competitive nature of social media marketing. Social media managers should be focusing on creating the best content they possibly can, and not worrying so much about what other people are doing.

5. Posting without a plan or a strategy in mind

Social media managers who have a clear social media strategy and plan for each post are far more likely to achieve their goals and get results than those who simply post whatever they’re feeling at the moment.

6. Having zero boundaries when it comes to their business

Social media managers need to take breaks and step away from their screens and their business in order to avoid burnout and stay productive.

7. Working with bad clients or on bad projects.

Social media managers need to be selective about the clients and projects they work with, in order to ensure that their time is being spent on worthwhile endeavors. Don’t work with clients who don’t respect the value of social media marketing or are unwilling to invest in it properly. Choosing to only work with dream clients and projects for 2023 is a great way to start the year off on the right foot.

In this article we talk more about red flags to watch out for when you work with clients.

8. Overthinking and procrastinating instead of just going for it

Social media managers are often guilty of overthinking every aspect of their work, and that can lead to a lot of unnecessary stress and anxiety. It’s important to get comfortable with the uncomfortable and take risks in order to grow as an individual and as a professional. Taking imperfect action is better than taking no action at all.

9. Trading time for money

In order to earn a steady income and achieve their goals, social media managers need to start focusing on building sustainable business models that allow them to make money without requiring them to be “on” for their clients constantly. Passive income streams and automation are great ways to achieve this.

10. Offering low prices in order to win clients

This can lead to lower-quality work and dissatisfaction on the part of both the client and the social media manager. Social media managers need to charge a fair price for their services in order to stay afloat, even if this means turning down some clients or projects they’re not interested in.

Related: 8 Best Practices of What to Charge for Social Media Management

11. Making the same mistakes over and over again or being afraid to try new things

If something isn’t working, social media managers need to be able to identify the problem and make changes in order to improve. Sticking with what’s “safe” isn’t going to help them grow or achieve their goals.

12. Not taking enough time for self-care

Social media managers need to be sure to take care of themselves, both physically and mentally, in order to stay productive and focused. This means getting enough sleep, eating well and engaging in activities that clear their minds and allow them to recharge.


In conclusion, there are many habits social media managers should leave behind in 2022. If you do this and choose to be more selective with your habits, then you will be well on your way to success and achieving your goals.