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13 Services to Offer as a Social Media Manager

Are you looking for ways to offer more services to your clients? If so, you’re in luck! This post is packed with 15 services to offer as a social media manager.

So, whether you’re just starting out or looking to expand your current offerings, be sure to check out this post. You’re sure to find something that will help take your business to the next level!

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Services to Offer as a Social Media Manager

As a social media manager, you have a unique opportunity to help businesses grow their online presence.

Not only can you manage their social media accounts, but you can also offer a variety of social media manager services that will help them reach their goals.

When I was new as a social media manager I found it challenging to know what services I should offer to my clients. I wish I would have had this kind of guide back then.

Related: How to become a freelance social media manager

Related: Social Media Manager Onboarding Process – What You Need to Succeed

Here are some services to offer as a social media manager:

1. Developing A Social Media Strategy

Creating a social media strategy for businesses is a service you can offer as a social media manager. This means creating a plan for how businesses can use social media to achieve their goals. This can involve tasks such as identifying the target audience, researching competitors, and developing content ideas.

Our Social Media Manager Starter Kit includes a template you can use to create a social media strategy for clients.

2. Creating Social Media Content

Quality content is key when it comes to social media. Content creation is another service you can offer as a social media manager. This can include developing content calendars, writing posts, and creating images.

It’s all about the images, videos, quotes, GIFs, and memes when it comes to social media marketing. You may either outsource content production by working with photographers, videographers, and graphic designers, or you can create these sorts of things for your clients yourself.

3. Graphic design

Creating visuals is an important part of social media. As a social media manager, you can create graphics for businesses to use on their accounts. This can include creating infographics, designing covers and profile pictures, and creating other visuals. Personally, I use Canva Pro for this service. It’s a great tool and so easy to use.

4. Social Media Advertising

Social media advertising is a strategy many businesses uses to reach their target audience. As a social media manager, you can help businesses create and manage their social media ads. This can involve tasks such as creating ad copy, designing visuals, and setting up campaigns.

5. Monitoring and Reporting

It’s important for businesses to track the performance of their social media accounts. As a social media manager, you can monitor accounts and report on the results. This can include things such as measuring engagement rates, analyzing followers growth, and tracking conversions.

6. Influencer Marketing

Influencer marketing is a strategy used to reach out to influential people and ask them to promote a product or service. By targeting influential people, businesses can increase the chances that their message will be heard. Reaching out to influencers and building relationships is a service you can offer as a social media manager.

These are just a few services you can offer as a social media manager. If you’re looking to grow your business, consider offering some of these services to your clients. Do you have any other services to add to this list? Let us know in the comments below!

7. Community Management

Community management is the process of managing for example a Facebook group. You would be responsible for the group, handle customer service issues and keep the group active. These services are often required for bigger companies that have a lot of customers or members in their Facebook group.

NFT community management is an area that is growing rapidly and is looking to be a big player in the near future.

As a social media manager, community management can be one of your services. This is a great service to offer because it can be very time-consuming for businesses. By outsourcing this task to you, they can focus on their core business and leave the community management to you.

8. Social Media Audits

Offering social media audits on different platforms can be a great way to make money as a social media manager without having to include the traditional managements services.

You would go through the different social media platforms and analyze what is working well and what needs to be changed. This can be a one-time service or something you offer on a monthly basis.

Our Social Media Manager Starter Kit includes a social media audit template you can use to offer your clients paid audits.

9. Group Coaching or 1:1 Coaching

Another way to work with clients as a social media manager is to offer 1:1 coaching sessions or a group coaching program.

This is a great service to offer if you want to help people grow their social media accounts but don’t necessarily want to do the work for them.

Coaching can be done in person, over Skype, Zoom or even through a Facebook group. It’s a great way to connect with your clients and help them reach their social media goals.

10. Writing Blog Posts

An additional service you can offer as a social media manager is to write blog posts for businesses.

You would be responsible for coming up with topics, writing the post, and including images and/or videos. This can be a great way to help businesses grow their blog following and increase website traffic. You can then repurpose the blog content you have created for social media posts.

11. E-mail marketing

Another additional service you can offer as a social media manager is to help businesses with their e-mail marketing.

You would be responsible for creating and designing the e-mails, writing the copy, and adding images. This can be a great way to increase website traffic and get more people to sign up for your client’s email list.

You can use the social media posts you’ve created for your client as an outline for the e-mail. This can save time and make the process easier for you.

12. Copywriting

Copywriting services are in high demand right now.

As a social media manager, you can offer to write copy for businesses that need help with their website or social media posts.

You would be responsible for writing catchy headlines, creating compelling copy, and coming up with ideas for websites, sales pages and social media posts etc.

This is a great service to offer because it can be very time-consuming for businesses. By outsourcing this task to you, they can focus on their core business and leave the copywriting to you.

13. Digital Products

Why not create a digital product you can offer to clients that might not be ready to outsource all of their social media tasks?

You could create an e-book, a video course, or even a workbook. This can be a great way to help businesses learn more about social media and how to use it for their business.

Related: Social Media Manager Checklist: Your Daily To-Do List

How Do You Know Which Services to Offer?

There’s no doubt that social media is a powerful tool for marketing and communications. But not every business needs the same services. So how do you know which services to offer your clients?

One way to determine this is to ask them what they need. Ask your clients what their goals are, and then work with them to develop a plan that will help them achieve those goals. Services can vary from creating and managing social media accounts, developing marketing campaigns, or even providing training on how to use social media effectively.

No matter what services you decide to offer, make sure they are services your clients will benefit from. And always remember to keep your client’s goals in mind when creating a plan or providing services.

Related: How to Get Clients as a Social Media Manager

Related: How to Make a Social Media Manager Portfolio: The Ultimate Guide

Related: 14 Client Red Flags Every Social Media Manager Should Be Aware Of

Conclusion

We hope you found some new ideas on what to offer in this social media manager services list. These are just a few services you can offer as a social media manager.

If you’re looking to grow your business, consider offering some of these services to your clients.

Need more help!? Sign up to the waitlist for our social media manager course to learn how to start and grow a profitable SMM biz so you can live a more free and flexible life!

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