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How to Make a Social Media Manager Portfolio: The Ultimate Guide

So, you want to be a social media manager?

It’s a fun and challenging career.

But how do you go about getting your first job?

One way is to create a social media manager portfolio. In this guide, we will walk you through the steps of creating an effective portfolio that showcases your skills and abilities.

We’ll also provide examples of how to include your work on social media platforms in your portfolio, as well as descriptions of the successes and challenges you faced while managing these accounts.

Creating a social media manager portfolio can be daunting, but with this guide, you’ll be able to put together an impressive portfolio that will help you land your dream job!

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What is a Freelance Social Media Manager Portfolio?

If you want to become a freelance social media manager, you’ll need to create a marketing portfolio that showcases your skills and abilities. This portfolio should include examples of your work on social media platforms, as well as descriptions of the successes and challenges you faced while managing these accounts.

If you’re not sure how to get started with a social media manager portfolio for beginners, you can use a template to help you create your portfolio. There are many templates available online, or you can find one that is specific to your industry.

Related: How to become a freelance social media manager

Steps on How to Make a Social Media Portfolio

Here are some steps to follow on how to create a social media manager portfolio for beginners:

Step 1: Create a Portfolio Website

In order to showcase your work, you will need to create a portfolio website. This website should include examples of your work on social media platforms, as well as descriptions of the successes and challenges you faced while managing these accounts.

Bluehost is a great affordable host for your website if you’re a newbie. This is what I personally used when I started out. Check out my step by step guide here on how to launch a website.

Step 2: Choose the Right Platform

You may want to create a social media account so that other people can see how great of an asset you are for their business!

There are many social media platforms available, so it can be difficult to decide which one to use. Some of the most popular platforms include Facebook, Twitter, LinkedIn, and Instagram.

It is important to choose the right platform for your business. You want to make sure that you’re reaching your target audience and providing them with content they will find valuable.

Step 3: Choose The Right Social Media Strategy

Once you have chosen a platform, it is important to choose the right social media strategy. This means that you need to figure out how you will be using the platform and what content you will be sharing.

Some common social media strategies include creating a blog, posting images and videos, and hosting contests and giveaways.

You also need to decide how often you will post new content and how much time you will dedicate to managing your social media accounts.

Step 4: Choose Your Niche

You want to be super clear about who you work with i.e your target audience. Example I’m Hanna a social media manager for fitness coaches. This way you will not only attract the right people to your site and services, but you can also tailor your content specifically for them.

Step 5: Showcase Your Skills

In order to show that you are qualified for the job, you will need to showcase your skills. This can be done by including a section on your website that lists your qualifications and experience. You can also include testimonials from previous clients or employers.

Step 6: Showcase Your Services

A portfolio website should include a section that showcases your services. This can be done by listing the types of services you offer, how much each service costs, how long it takes to complete the project, and how many clients you have worked with in the past.

Related: 13 Services to Offer as a Social Media Manager

Step 7: Showcase Your Work

You may want to include a section that lists some of the projects you’ve completed in the past and what results you’ve been able to create for your clients. This can be done by including images or videos of your work, as well as a brief description of the project.

Step 8: Choose Your Design

When creating your social media manager portfolio, you will want to choose a design that reflects your unique brand. You may want to use a simple design or go with a more elaborate design. The important thing is to make sure the design is eye-catching and will show off your skills as a social media manager.

Images and videos are a great way to engage with your audience and showcase your work. Make sure to add images and videos to your portfolio website, as well as to your social media accounts.

Step 9: Polish Your Portfolio

When you have a portfolio that is well-polished, it will show that you are an experienced social media manager. To polish your portfolio, make sure to include:

-A well-organized social media timeline that showcases your work in chronological order.

-A variety of social media platforms that you have experience with, including Facebook, Twitter, LinkedIn, and Instagram.

-Links to relevant blog posts, case studies, and other relevant resources that demonstrate your expertise.

-A strong website design that showcases your work in an eye-catching way.

-Always include a call to action at the end of the portfolio. Without a call to action, your potential client is unlikely to do anything more than “look” at what you have to offer. Make sure you’re clear about what you want the person to do after they’ve looked at your portfolio.

Step 10: Share Your Portfolio

Once you have created your portfolio, it’s important to share it with as many people as possible. This can be done by sending links to your friends and family, posting about it on social media, or including it in your resume or cover letter.

Step 11: Choose Your Content

As a social media manager, it’s important to know how to create content that will resonate with your audience. This means finding the right topics and angles to approach your audience, as well as being creative and interesting. Here are some tips for choosing content so you can promote your portfolio:

-Identify your audience

Before you start writing, it’s important to know who you’re writing for. Are you writing for your own blog, or are you creating content for a social media account? Once you know who you’re writing for, it will be easier to find topics that are relevant and interesting to them.

Related: 14 Client Red Flags Every Social Media Manager Should Be Aware Of

-Find angles

When creating content, it’s important to find angles that will resonate with your audience. For example, if you’re targeting small business owners, you might want to focus on providing tips and advice on social media marketing. Or, if you’re targeting millennials, you might want to focus on using social media to connect with other young people.

Related: The Ultimate Social Media Manager Checklist: Your Daily To-Do List

Social Media Manager Portfolio Examples

A social media manager portfolio sample can showcase a range of skills and experiences related to social media management.

Examples might include: creating and managing social media accounts, developing marketing campaigns, managing social media analytics, or creating social media content.

A portfolio should also showcase a strong understanding of the social media landscape, as well as an ability to develop effective strategies and tactics.

Related: How to Get Clients as a Social Media Manager – Tips and Strategy

Conclusion

Creating a social media manager portfolio can be a daunting task, but it’s worth it. By following these simple steps, you will create a portfolio that will stand out from the competition. So, what are you waiting for? Start creating your social media manager portfolio today!

Want more help? You might be wondering how to create a portfolio as a newbie when you have no jobs to showcase. If you’re a new social media manager and everything feels overwhelming I highly recommend you to sign up on the waitlist for our Social Media Manager course that is launching very soon! We’ll provide you with templates and guides as well as video trainings and an amazing community to help you to start and scale a fully-booked social media manager business so that you can quit your 9-5 job and live the freedom and flexible lifestyle of your dreams.

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